Ten languages, not ten captions
Translating an English poster's caption is not the same as setting a poster in Kannada. The catalogue filters by language before the grid renders, and here is why that ordering matters.
18 August 2026 · 3 min read
The shelf is filtered, not translated
The catalogue holds items in English, Hindi, Kannada, Tamil, Telugu, Bengali, Gujarati, Malayalam and Marathi, plus items marked for all languages. Your language preference filters the grid before it renders, so you are never scrolling past nine posters you cannot send.
This is a deliberately boring mechanism. There is no machine translation anywhere in the path — a Kannada poster was drawn in Kannada, approved in Kannada, and shelved in Kannada.
What that costs, and why it is worth it
It means the catalogue is larger and slower to fill than a single English shelf with subtitles bolted on. It also means the family reading the poster reads it in the language they speak, in type that was set for that script rather than squeezed into a box drawn for Latin letters.